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In close cooperation with the meat industry and the butcher's trade, JRS has analyzed customer expectations of a perfectly smoked product. The consumer perceives the best smoking result primarily through appearance, flavour and taste. RÄUCHERGOLD® ensures that smoked products of consistent quality meet the high expectations of consumers.
Crucial at the point of sale: an appetizing, rich and uniform color across all batches. Thanks to the RÄUCHERGOLD® variety from traditional beech to spruce and oak to cherry and alder, the coloring can be adjusted according to expectations.
In the post-purchase experience, the taste experience determines whether the product keeps its promise and fulfils consumer expectations. Only the traditional natural smoking process can produce the complete, natural aroma spectrum that customers perceive as characteristic via the senses of taste and smell.
This is where the RÄUCHERGOLD® variety comes into its own: from a strong aroma of oak products to the fruity-light nuance of cherry wood.
JRS has its own meat technical centre and detailed application expertise to advise its customers on the use of smoking agents to achieve the desired smoke flavour: from traditional sausage recipes, to fish, to butcher's substitute products and modern smoking stars such as tofu, vegan or vegetarian sausages.